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Privacy Policy

Last updated: May 2026

True Hero Sports Group, LLC operates the PrimeTime × Troy Henderson Basketball Camp and is committed to protecting the privacy of all participants and their families.

Information We Collect

We collect the following during registration:

  • Parent or guardian name, address, email, and phone
  • Athlete name, date of birth, grade, school, and athletic information
  • Emergency contact information
  • Medical information including allergies and health insurance details
  • Payment information processed through our third-party payment processor
  • Photos and video taken during camp (subject to your consent)

How We Use Your Information

  • Processing camp registration and payment
  • Communicating camp details and updates
  • Providing emergency medical care when necessary
  • Ensuring the safety of all participants
  • Promoting the camp on social media (subject to photo/video release consent)
  • Improving future camp experiences

Information Sharing

We do not sell, trade, or rent your personal information. We may share it only with:

  • Emergency medical personnel if needed
  • Northumberland High School staff as required
  • Our payment processor for transactions
  • As required by law

Data Security

Payment information is processed through encrypted, PCI-compliant systems. We do not store full payment card information.

Data Retention

We retain personal information for 3 years following the camp. Medical information is retained for 1 year. You may request deletion after this period by emailing trueherosports@gmail.com.

Children's Privacy

All information for minor participants is collected with parent or guardian consent. We do not knowingly collect information directly from children under 13 without verifiable parental consent.

Your Rights

You have the right to request access to, correction of, or deletion of your information after the required retention period.

Contact

For privacy questions email us at: trueherosports@gmail.com